Our mission is to encourage people to live more sustainably.
Have you ever stopped to think about your daily rituals and the impact they might have on the world around us? Toilet tissue is a household commodity easily taken for granted, yet the environmental impact of its production to date has been catastrophic for our ancient forests, which form an essential part of our global ecosystem. We wanted to create a sustainable alternative to tree based toilet tissue that supports, and encourages us to live in greater harmony with, the environment.
Our rolls are made from 100% super-soft bamboo, one of the world’s fastest growing plants, offering an eco-friendly, rapidly renewable alternative to trees. Our packaging is thoughtfully designed and 100% plastic-free (even the tape we use to seal our cartons is plastic free, made with kraft paper and plant based adhesive, reinforced with glass fibres).
We believe that sustainability, luxury and beauty can go hand in hand, and when a product is mindfully created with love, attention to detail and positive intentions for the environmnent, we naturally value it more and respect the precious resources with which it was made.
We’re passionate about reducing our environmental footprint and want to encourage others to do the same. Through bumboo, we aim to plant at least 5,000 trees by the end of the year, with ambitious targets for the following years. We look forward to sharing information and raising awareness of environmental issues such as deforestation, and equally to learning from our community as we go.
The seed for bumboo was sown over coffee and Sunday papers, inspired by an article about global deforestation. Learning about the scale of destruction of ancient forests around the world for the sake of meeting global toilet tissue demand, and the wide-ranging impact this has had on our planet and people to date, we felt inspired to explore the alternatives and most importantly to take action.
Having already tried several brands of recycled toilet tissue and found the overall quality lacking (understandably, due to the compromised integrity of recycled fibres), the conversation moved to alternative virgin fibres (for their fibre integrity = softness), and our journey into the miraculous world of bamboo began.
Learning about the numerous environmental merits of bamboo , the case for switching to bamboo was clear, and we saw how we could create a business that offered a truly sustainable alternative to tree based tissue and enabled us to use business as a force for good, through our ‘buy one plant one’ initiative in partnership with Eden Reforestation Projects.
We hope you love bumboo as much as we do, and if this isn’t the case, we offer a full refund through our 100% happiness guarantee.