Every year, over 12 million tonnes of plastic waste enter our oceans, threatening marine life, ecosystems, and coastal communities. Prevented Ocean Plasticâ„¢ (POP) offers a proactive solution by intercepting plastic waste before it reaches the sea, transforming it into high-quality recycled material.
the mission: preventing ocean plastic at scale
POP focuses on collecting plastic from coastal areas at high risk of ocean pollution. This initiative has successfully prevented over 2.5 billion plastic bottles from entering the ocean, amounting to more than 50,000 tonnes of plastic waste. Each month, over 1,000 tonnes of plastic are collected and recycled into certified, traceable rPET (recycled polyethylene terephthalate), which is then used in packaging.
empowering coastal communities
Beyond environmental impact, POP supports the livelihoods of thousands in developing coastal regions. By investing over $100,000 daily into these communities, the program not only facilitates plastic collection but also fosters economic growth and infrastructure development. Collaborations with organisations like USAID have led to the establishment of collection centres in countries such as Indonesia, creating approximately 100 jobs per centre and enhancing local recycling capabilities.
a circular economy in action
POP exemplifies the principles of a circular economy by transforming waste into valuable resources. The recycled plastic is utilised in over 500 products, including packaging for food, beverages, and personal care items.
Preventing plastic from entering the ocean is more effective and sustainable than attempting to remove it afterward. Once plastic degrades into microplastics, it becomes nearly impossible to extract and poses significant risks to marine life and human health. By addressing the problem at its source, POP mitigates these risks and contributes to healthier oceans.
how you can make a difference
By choosing products made with Prevented Ocean Plasticâ„¢, you support initiatives that prevent plastic waste from reaching the ocean and promote sustainable practices. Each purchase contributes to a cleaner environment and supports communities working on the front lines of this global issue
To learn more about Prevented Ocean Plasticâ„¢ and explore products made from recycled ocean-bound plastic, visit POP's website
