when it comes to household products...
it seems we have two options: they’re either cheap and harmful to the planet, or they’re eco-friendly but unaffordable. Why can't products work hard, be affordable, and still be kind to the planet? We believed they could - so we created them.
feel proud of a beautiful home that’s kind to the planet


every sheet rewilds
With every purchase, we donate to rewliding causes. Together we'll be helping revive whole ecosystems, from bees to beavers.
our impact
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tonnes of plastic we've saved from entering circulation
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trees we've planted in partnership with Eden Reforestation
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bamboo generates 35% more oxygen compared to trees
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bamboo absorbes 12 tonnes of CO2 per hectare annually
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how many years we've been championing bamboo
as seen in







loved by 66,000 customers
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